Winning Score – Team Project: 17.83/20 (5 – 4 – 4.5 – 4.33)
Notes from Judges
From Lori: “First of all I LOVED how you created your persona at Pinterest – very cool. I might use that myself – love it. However, I would encourage you to take that full picture and get it down to a snap shot – what specifically are you going to tap into of this amazing mother? For example you started off by saying…My content strategy revolves around providing mothers and daughters with resources that help girls 8-12 sparkle and shine through education appreciation, self-esteem building, and career exploration. Which is very targeted – although I think you could pick ONE – like building self-esteem by opening their minds to the choices in life. Then your calendar for April to support the career exploration for kids – is great as far as topic boards go. What I’d encourage you to do is have links on those photos that go back to your blog or to YouTube channel where you are giving up to 2 minutes of ways to make it fun for your child or an interview with a college student who is a vet, architect or whomever – what they liked as a child did it help them now? But my point is – you have to have an integrated strategy that links your boards and images to posts you have written or videos you have done. Get them out of Pinterest to YOU – to something they can get from YOU. I don’t see a monetization plan at all from what you’ve shown here, although I’m sure you have one. Every activity should have a business building direct response activity tied to it. Not asking for money necessarily – but asking to download this or get that. Like recipe book for the chef board – 10 great recipes you and your child can do together. The entrepreneurial board Here’s 3 businesses you can build with your child right now – and even make money. (Could be dog walking, pet sitting and lemonade stand). I think May is a bit weak on curated content for camp boards – you could have a theme that is “The ultimate summer camp at your house!” and create fun activities moms could do with their kids each day to connect even if they are a working mom. And that’s my last piece of advice – are your moms working moms, divorced moms or stay at home happy moms – I know you want to say ALL moms – and you can. But you go niche on this and you’ll see your engagement grow. What kind of moms do you really connect to? And if they are on a budget – great – add that in “For the busy mom on a budget – projects you can do in less than 1 hour for 10 dollars – making memories happen” type concept. As a side note for my scoring – I felt like April was nailed but the next two months were not as complete as they should be. And I’d like to see you be more creative in how you link your rocking Pinterest to other places – which I’m sure you are planning to do but you might want to consider using a calendar to reflect that in a more clear manner.
From Nick: “As I go through these projects, I can see different organizational methodologies coming together – fantastic. I love the idea of future careers and the overall content themes you created… BUT – the one thing I took off points for was this: having a list of resources for you to surf through and find great articles from without you having to sweat it or create it yourself. Something some of the other contestants did: snagged their content ahead of time so they had great examples to draw from already. This is more of a precautionary thing for you – no doubt you can find content when you need to; but it’s super stressful when you haven’t got a good set to fall back on in the event your plan gets sidelined by life! 😀 Overall, this is well done!”
From Tea: Love your thought process and the ideas around Pinterest. You’ve got a great foundation here and the Pinterest part at least looks very solid. Yes – it’s perfect for market research AND building relationships. For your other channels, we’re not seeing sample posts so can’t completely judge those. Would’ve liked to see them integrated into your calendar, too. Suggestions to consider: LinkedIn, Twitter and G+ are great places to connect with peers, colleagues and potential partners but wondering why you’d spend all that time doing that vs trying to connect/engage with your potential clients? And why to the exclusion of Facebook? Women are big users of FB, too. It’s okay to not use FB, just would like to see rational behind it vs spending time on G+, LinkedIn and Twitter. Especially since it’s such a visual medium. I didn’t take points off necessarily for that, just questions.
Winning Score – Solo Project: 19.5/20 (4.5 – 5 – 5 – 5)
Notes from Tea: Super solid on the reasoning behind what you’re doing, how it helps you reach your goals and the calendar you put together is simple enough to read without being overly burdensome to manage. Also love that you’ve chosen themes for each day. The only thing I took points off for was that you didn’t include a fun picture with your sample FB posts. But knowing you, I’m sure they’ll be great. You’re giving way more to others than you’re sharing your own content (yes!) and you’re focused on delivering exactly what your ideal customer needs. Great work.
Winning Score – Play-at-Home Team Project: 17.5/20 (4-4.5-5-4)
Notes from Tea: Nicely done! Love that you’ve already written a lot of your tweets. That will help you tremendously. What I didn’t see clearly was an intent to interact on Twitter. Are you planning on sharing other people’s resources or just your own? Are you planning on doing any RTs? Or responding to questions? It looked like you might, but that should be clearly delineated.
Winning Score – Play-at-Home Solo Project: 19.5/20 (4.5 – 5 – 5 – 5)
Notes from Tea: You hit a home run on this project, Angela. The only thing I didn’t see here was a possible long-term interactive campaign — something that asks your audience to upload and share their stories, testimonials, etc. would go far toward building community.
Take a look at ALL the completed missions by following the links posted in the comments on this page.