In fact, you might run across one every single day.
It’s a BIG problem and not too many folks will talk about it publicly.
With your help, we can change all that.
What am I hinting at?
The fact that we’ve got too many programs promising to teach us how to build a successful online business that don’t really work. Too many courses that are woefully overhyped, overpriced and undereffective.
It’s kind of like the Emperor’s New Clothes. All hyperbole, nothing real.
And — probably worse — these courses are giving everyone who teaches online business practices a bad reputation.
Internet marketer? (Sleaze ball!) Affiliate sales? (Slime bucket!)
Deliver real outcomes? (What the heck are those?)
All this nonsense has me hot under the collar.
And it’s the reason that I started Prosperity’s Kitchen in the first place.
I wanted to create something that…
- Didn’t use the words ”blueprint” or “6 figures” as the main attraction
- Was engaging, imaginative, and – most importantly – effective
- Taught best practices so that students could continue to grow as they learned
- Was completely transparent in how it worked and who was involved as an affiliate
- Created realistic expectations for the students so they weren’t easily discouraged
- Offered an effective mix of both inspiration AND down-to-earth education
- Helped facilitate community interaction and relationship building for all involved
- Taught up-to-date methods and critical thinking to encourage innovation and long-term success
- Facilitated accountability and follow-through so that progress happened
But you know what? There’s still room for improvement.
Right now, the really good stuff usually costs a lot more than the average start-up or solopreneur can afford.
And even when someone is able to pay the hefty price tag, they often don’t follow through or fully implement what they learn.
The Internet has made it easier than ever to be an entrepreneur.
The investment to start a business has never been lower.
But there’s still a steep learning curve for newbies. And I believe it’s time we take a new tact at helping online entrepreneurs learn what works, what doesn’t, and how to best pull it off.
Collectively, we need to start more conversations about the inherent challenges of making it happen.
And we need to spread the word that you can’t game the system and build something valuable at the same time.
Our mission is simple:
We will build something authentic that shares the good and the bad — and focuses on real outcomes that can be measured.
We will offer something truly fun, entertaining and high quality that keeps our students (and us) accountable to our goals.
We will nurture and grow a supportive community, so we can learn from and collaborate with one another.
We will make quality online business education accessible to everyone with an internet connection — because you can be a serious entrepreneur and still have a budget that doesn’t include things like arms and legs.
The truth is: too many new business builders give up way too soon.
You may have considered giving up, too. (I know I’ve had my own doubts from time to time.)
There’s no shortage of folks out there ready to inspire you to change the world. And we need them to be inspiring!
But we also need real-world solutions that we can implement over and over again. We need real-world advice and mentoring so we know how to tell the difference between a mirage and a miracle.
We need teachers and instructors that are trained in the methods of teaching and who understand things like instructional design.
And most of all, we need to figure out how to take our ideas and inspiration and turn them into money in the bank.
But to make this happen, we’ve got to rethink how online business education happens.
And we need to start talking about the elephant in the online education room.
Are you with us?
If so, please share a comment below. (Consider it a signing of the Prosperity’s Kitchen Manifesto.)
And then, help us spread the word! Let’s flip this online business education thing on its big ugly ear!