How Points are Awarded

pacman foodEach week

The teams will be given a mission to complete that pertains to that week’s topic (see our Syllabus, for more on the topics).

They will select one person’s business to be the focus of their efforts for that week.

Their work must be completed and turned in via email no later than 1 p.m. Pacific time (to both Tea & Nick).

There will be one winning team project each week; and one winning solo project each week.

The Judging

Over the weekend, three judges will score each project using this rubric:

And here’s a handy PDF you can download to use as a reference.


5 points

4 points

3 points

2 points

1 point

Creativity/ Innovation The concept was totally unique and/or innovative given the needs of the industry and the target market. The concept was a new twist on an old standard, one that engages and/or entertains The concept was a new twist on an old idea, but failed to engage and/or entertain The concept felt mostly recycled and flat. The concept failed to show any new thinking at all and fell completely flat.
Completeness of Idea The project was well thought out and fully addressed. The project was missing only a few elements. The project was only about half complete. The project was only about a 1/3 of the way fleshed out. The project missed the mark entirely.
Appropriateness to Target Audience The project fully addressed the needs and concerns of the Ideal Client. The project mostly addressed the needs and concerns of the Ideal Client. The project met at least half of the needs and the concerns of the Ideal Client. The project met less than half (down to 25%) of the needs and concerns of the Ideal Client. The project met very few of the needs and the concerns of the Ideal Client.

  • Words
  • Pictures
  • Color
  • Branding
  • Diagrams
  • Amount of detail
  • Multimedia
The presentation was clear, understandable and beautifully presented. The presentation was mostly clear and understandable, looked professional but still had some room for improvement The presentation was mostly well done and understandable but looked and felt unpolished The presentation wasn’t clear enough to understand all concepts The presentation was sloppy and/or hard to understand

The judges are the two hosts (Tea and Nick) and either the Guest Mentor for that week, or and Advisory Board member.

The three scores will be averaged and the team with the highest average score will win that week’s mission.

How Points are Earned/Distributed

Each Winning Mission earns that team 20 points (with 6 points to each team member, plus 2 for the person who’s biz was the focus of that week’s mission).

Each Winning solo project earns an additional 2 points for that player. (So, if you were on the winning team, and you also won that week’s solo project, you would earn a total of 8 points that week.)

There are a total of 13 weeks/missions, but only during the first 12 will the team members focus only on one of their members. On the 13th mission, each team member needs to help every other team member to complete that week’s mission.

For the first 12 Missions, the teams will choose ahead of time which member’s business to focus on that week. (So each person has 4 opportunities to win 8 points without doing a solo project that week.)

The 13th mission is not a team project — each contestant must complete the mission on their own (but can still consult with any other contestant(s) if they want to). The final project is worth 20 points for the win and 10 points for the runner up.

Badges are earned when either your team’s project wins, OR you complete a solo project with a score of 12 or better. Every 3 badges earns a player an additional point. If a player collects all 13 badges, they’ll be awarded 15 Bonus Points at the end of the game. So, earn all 13 badges, earn an additional 15 points.

[texthighlight color=”blue-vibrant” ]Each Friday our Leaderboard (e.g. Scoreboard) will be updated and available to view here.[/texthighlight]

Questions? Ask us in the comments below and we’ll be sure to get ’em answered!