Erika Napoletano

Erika Napoletano holds no fancy titles and is an expert at nothing except screwing up royally and learning from her mistakes.

As the person behind the RedheadWriting online persona, she’s been hailed by Forbes as a “spinless spin doctor” for her BS-free perspectives on business, marketing, branding, and life in general.

She’s the “Head Redhead” at RHW Media, a Boulder-based brand personality and strategy firm, where she works with companies from all walks of life to help them discover who they want to be when they grow up.

She’s a twice-published author whose works include The Power of Unpopular (Wiley 2012), a columnist for Entrepreneur Magazine, and speaker at conferences across the U.S., covering the inherent power of truth in business, or as she refers to it, the power of unpopularity.

You can learn more about her (if you dare) at

About Tea Silvestre

Executive Producer of Prosperity's Kitchen, author and marketing coach to solopreneurs.