Week 13 Winning Projects

Stacey Shanks

1st Place – Winning Score: 18.67/20 (4.33 – 5 – 5 – 4.33) The winning project From Gina: Great idea for a collaboration Ang… Your desire to support your audience and impact your industry shines loud and clear. Love it! Regarding your letter, first see my note to Jayne regarding leading with a proposal based letter. Second, I’d love to see the close of your proposal be as strong as the opening. This sentence “I know I can’t do it alone {Read More}

Week 12 Winning Projects

Sharon Hurley Hall

Winning Score – Team Project: 17/20 (4.33 – 3.67 – 4.33 – 4.67) The Winning Project: Part 1 (Flow Chart and Summary) Part 2 (Sample Communication) From Tea: Love your presentation here — it’s very eye-catching and easy to understand/follow. Your webdesign questionnaire is also great and could even be used as a lead generator. Couple of questions for you to consider: 1) How will you remember to reach out every month to past clients? Such a high-touch will require a {Read More}

Week 13: Write a Pitch Letter to a Potential JV Partner

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Choose one of the potential partners that you identified in weeks 1 or 3 and write a pitch letter to that person/organization outlining your idea for a joint venture. Be sure to include: What’s in it for them Why you’re a good match How the partnership could work Next steps (call to action) Post the link to your project to this page no later than 9:30 a.m., PST, Monday (April 22, 2013).* Additional Suggested Reading bit.ly/jv-success bit.ly/jv-branding bit.ly/manifestTRIBE  

Week 11 Winning Projects

Ang Jandak

Winning Score – Team Project: 18/20 (4.33 – 4 – 5 – 4.67) The Winning Project: From Tea: This was a great video to watch and will probably be shared more than average, too. Fabulous work. In terms of your video title, I’d recommend something a little more specific/searchable than “symposium” (e.g. Engagement Rings: Why Do They Matter). Also – technically, you were on camera, but it wasn’t clear that you were representing Low Brow events. (I didn’t take off points {Read More}

Week 12: Document Your System for Welcoming a New Client

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Using everything you’ve learned to date, document your system for welcoming a new client into the fold (and beyond). Be sure to: Include a flow chart showing how each step meets the next one Provide a one-page summary of details like timing, tools and parties involved (like your autoresponder series) One sample communication Post the link to your project to this page no later than 9:30 a.m., PST, Monday (April 15, 2013).* Additional Suggested Reading bit.ly/Get-it-done bit.ly/client-intake bit.ly/systems-go  

Week 10 Winning Projects

Colleen Conger

Winning Score – Team Project: 17.83/20 (5 – 4 – 4.5 – 4.33) See the Winning Project From Lori:  “First of all I LOVED how you created your persona at Pinterest – very cool. I might use that myself – love it. However, I would encourage you to take that full picture and get it down to a snap shot – what specifically are you going to tap into of this amazing mother? For example you started off by saying…My content {Read More}

Week 11: Create a Video that Supports Your Content Strategy

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Using the content strategy you’ve already outlined (week 9), select a topic and create a video (no more than 6 minutes long). Be sure to: Include the 5 ingredients of your Starter Recipe Include an element of storytelling Add your branding to a title slide and end slide SEO the Title and description (if posting on YouTube) Be on-camera at least one-third of the time Post the link to your project to this page no later than 9:30 a.m., PST, Monday {Read More}

Week 9 Winning Projects

Evelyn Kalinosky

Winning Score – Team Project: 19/20 (4.33 – 5 – 5 – 4.67) Content Strategy Blog Post: Once Upon a Time in a Galaxy Far, Far Away Notes from Judges From Nick: “Things I loved: So. Much. Detail. Excellent. The blog post was also amazing, something that everybody should read I think (male or female). Things I didn’t love: The presentation of the content calendar was a little rough, but I imagine it’s for printing out, right? So… whatevs. There was enough {Read More}

Week 10: Create a Social Media Calendar and Sample Post(s)

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Using at least one of the social media channels you identified as important to your ideal client in week 1, create a 3-month social media calendar that supports your content strategy outlined last week. Be sure to include: Scheduling and Timing Descriptions of what you’ll post and/or theme(s) Sample Engaging Post for each channel Post the link to your project in the comments of this page no later than 9:30 a.m., PST, Monday (April 1, 2013).* NOTE: Your missions will be judged {Read More}

Week 9: Write a Blog Post that Supports Your Content Strategy

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Outline a content strategy for the remainder of 2013 (see slides here for what that outline should include). Then select one of those topics and write your best post. Be sure to include: An enticing headline (preferably optimized for SEO, see week 5) The 5 elements of the Starter Recipe (week 7) A story to illustrate your ONE point An image that helps tell the story (also optimized for SEO) At least 3 links to supporting posts (internal/external) Post the {Read More}