The process began in July 2012 with the seed of an idea. An idea that I hoped might improve engagement and completion rates in online learning environments. Nine months later, the experiment complete, the contestants shared what was best about the project for them (via a survey): I’ve begun to seriously create “real” systems, game plans and focus on gaining market share. I’ve learned tons about internet marketing and while I still have lots to learn, I also know that {Read More}

Vintage Cash Register Image ©mikdam Marketing your small business without using a budget is just asking for trouble. And now that our contestants have thoroughly explored their goals, strategies and tactics for the coming year, it’s time to knuckle down and make sure it’s all going to work by crunching the numbers. Luckily, our presenting sponsor Big Stock recently published a helpful post on the topic of budgeting. Here are the five tips from that article: 1. Put Yourself on {Read More}

Finding the perfect image can be as easy as 1-2-3. And since most of our remaining missions here at Prosperity’s Kitchen focus on content, we thought it might be helpful to share some tips from our Presenting Sponsor, Big Stock. The following tips originally appeared on the Big Stock blog. Keep the steps below in mind to make your search even more effective. 1. Enter Basic Keywords Let’s say you want to find an image of a dog. But not {Read More}

Both our public contestants and our Play-at-Home members are tasked with finding their best three questions about each week’s topic. And since there’s no way we’d ever get to all of them during a live episode, I’m answering ‘em here. Did I miss one of yours? Please leave it in the comments and below and either Nick or myself will get to it lickety-split. What are your suggestions for enticing freebies? How do you stand out from all the noise of free {Read More}

This is a guest post by our presenting sponsor, Bigstock Consider this situation… you’re designing a brochure that will be used to promote football uniforms and you’d like to include some dynamic images in the design. You search through Bigstock’s extensive library of over 3 million images and see a great photo of football players that would fit perfectly in your design. However, you notice that below the photo it reads “Editorial Use Only” in the release information. What Exactly {Read More}

Our Play-at-Home members are also tasked with finding their best three questions about each week’s topic. And since there’s no way we’d ever get to all of them during a live episode, I’m answering ‘em here. Did I miss one of yours? Please leave it in the comments and below and either Nick or myself will get to it lickety-split. How do you put together a focus group to review new products? Great question! Actually, the best time to hold a focus {Read More}

This is a guest post by our co-host, Nick Armstrong. This week on Prosperity’s Kitchen, the same question came up time and time again: who cares about all these metrics? In College, did you care about your edgerank on Facebook? Me either. Mostly because it didn’t exist. You know what metrics I cared about? How many credit hours I could take without having a meltdown (my “peak conversion rate,” maybe). How long I could ogle a beautiful undergrad before she noticed (my {Read More}

Our Play-at-Home members are also tasked with finding their best three questions about each week’s topic. And since there’s no way we’d ever get to all of them during a live episode, I’m answering ‘em here. Did I miss one of yours? Please leave it in the comments and below and either Nick or myself will get to it lickety-split. The number of comments generated on a blog post is a commonly watched metric. But when you a have a {Read More}