Week 11: Create a Video that Supports Your Content Strategy

Using the content strategy you’ve already outlined (week 9), select a topic and create a video (no more than 6 minutes long). Be sure to: Include the 5 ingredients of your Starter Recipe Include an element of storytelling Add your branding to a title slide and end slide SEO the Title and description (if posting on YouTube) Be on-camera at least one-third of the time Post the link to your project to this page no later than 9:30 a.m., PST, Monday {Read More}

Week 9 Winning Projects

Winning Score – Team Project: 19/20 (4.33 – 5 – 5 – 4.67) [texthighlight color=”blue-vibrant” ]The Winning Project[/texthighlight] Content Strategy Blog Post: Once Upon a Time in a Galaxy Far, Far Away Notes from Judges From Nick: “Things I loved: So. Much. Detail. Excellent. The blog post was also amazing, something that everybody should read I think (male or female). Things I didn’t love: The presentation of the content calendar was a little rough, but I imagine it’s for printing out, right? {Read More}

Week 10: Create a Social Media Calendar and Sample Post(s)

Using at least one of the social media channels you identified as important to your ideal client in week 1, create a 3-month social media calendar that supports your content strategy outlined last week. Be sure to include: Scheduling and Timing Descriptions of what you’ll post and/or theme(s) Sample Engaging Post for each channel Post the link to your project in the comments of this page no later than 9:30 a.m., PST, Monday (April 1, 2013).* NOTE: Your missions will be judged {Read More}

Week 9: Write a Blog Post that Supports Your Content Strategy

Outline a content strategy for the remainder of 2013 (see slides here for what that outline should include). Then select one of those topics and write your best post. Be sure to include: An enticing headline (preferably optimized for SEO, see week 5) The 5 elements of the Starter Recipe (week 7) A story to illustrate your ONE point An image that helps tell the story (also optimized for SEO) At least 3 links to supporting posts (internal/external) Post the {Read More}

Week 8 Winning Projects

Winning Score – Team Project: 18.7/20 (4.3-5-5-4.3) [texthighlight color=”blue-vibrant” ]The Winning Project:[/texthighlight] Email #1 Email #2 Email #3 Notes from the Judges: From Nick:  Well done. From the personal approach to the stories at the top of each email to the end-to-end passion for what you and your partners have created — this is truly exemplary copy. The tips were well-written (hell, even I learned something and I went through 3 driving schools) and the call to action was incredibly clear. Perfect {Read More}

Email Marketing Q&A

Both our public contestants and our Play-at-Home members are tasked with finding their best three questions about each week’s topic. And since there’s no way we’d ever get to all of them during a live episode, I’m answering ‘em here. Did I miss one of yours? Please leave it in the comments and below and either Nick or myself will get to it lickety-split. What are your suggestions for enticing freebies? How do you stand out from all the noise of free {Read More}

Week 8: Write Copy for an Autoresponder Sequence

Create a 3-part email autoresponder series to nurture new leads added to your main opt-in list. Be sure to create these in the email program you’ll be using (if possible) and include: An explanation or link back to the opt-in for your list (specific to this series) A rapport building story/vignet (short!) Clear call-to-action at the end of each email A link for each separate email labeled #1 – #2 -#3 The timing for when each email will be sent {Read More}

Week 7 Winning Projects

Winning Score – Team Project: 17.8/20 (4.2-4.4-4.8-4.4) The Winning Project (click the image to visit the live page) Compare to the Before (click the image to visit the live page) Notes from the Judges From Nick: “Michelle, holy crap. What a huge improvement! What I took points off for: The “raves” and other subsidiary pages don’t pop up in a lightbox or some other non-distraction method (ie: they’re leaving the sales page each time they click on one of those options), -1 {Read More}

Week 6 Winning Projects: Sales Funnels

Winning Team Score: 18.8/20 (5-4.6-4.6-4.6) [texthighlight color=”blue-vibrant” ]The Winning Project: Pandas & Sales Funnels, Oh My[/texthighlight] Notes from the Judges: From Nick: “Overall: This is solid work — it should be used as a case study for all creatives who don’t feel like they can “stand out.” In fact, there’s a whole slew of massage therapists, alternative medicine, and other holistic practitioners who run their own small businesses who could benefit from seeing this. Things I took off points for: None. Things I {Read More}

Week 7: Write New Copy for One Page of Your Website

Select a page of your website that needs updating (or that hasn’t been written yet) and write brand new copy that meets the needs of your ideal client. Be sure to include: The five elements from your Starter Recipe Emotional benefits of each feature Trust builders (as outlined in our lesson) A screen shot of the “before” if you are re-writing an existing page Post a link to your team’s project (and/or your own board) to this page no later than {Read More}